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Behavioral Ethics & Personal Finance: A Discussion of Morality, Bias and Framing

Tue July 11, 2017: 11:00 am-1:00 pm EDT

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Word cloud. "Ethics" is the largest word

This is a free webinar hosted by the Personal Finance concentration area of the Military Families Learning Network.

This webinar will build on our previous discussions on Ethics by exploring the whys of ethical behavior. We will first focus on reviewing the ethical guidelines of the AFC® and DoDD 5500.7 Standards of Conduct. Next we will briefly review the traditional philosophical approach to ethics. We will explore insights from behavioral ethics that reveal how our ethical choices can be influenced by psychological, social, and environmental factors, not typically considered by traditional philosophical frameworks. Our discussion will include case studies from a behavioral ethics perspective. We will end with applications for practice.


AFC-credentialed participants can earn 2 CEUs. More information about this process is available here. This webinar is approved for 2 Ethics CEUs for FinCert Certified Personal Finance Counselors (CPFC).


Dr. Michael Gutter is an Associate Professor, Interim FCS Program Leader, and Financial Management State Specialist for the Department of Family, Youth, and Community Sciences, in the Institute for Food and Agricultural Sciences at the University of Florida. His BS is in Family Financial Management and his PhD is in Family Resource Management from The Ohio State University with a specialization in Finance. He regularly tweets on personal finance topics under @mikegutter on Twitter.

Jerry Buchko, MA, AFC®, is a Counselor, Coach, & Tutor of Personal Finance who is pursuing a private practice serving clients using video conferencing and other online collaboration spaces. Prior to entering private practice, he worked for almost 14 years in the employee assistance field, providing financial counseling to clients from a diverse range of life circumstances and experiences, including military Service Members and their families. Jerry has a B.A. in psychology, an M.A. in counseling psychology, and is an Accredited Financial Counselor (AFC®). He is an active member within the Military Families Learning Network (MFLN), the Network Literacy Community of Practice, and Educational Technology Learning Network. Jerry currently serves as a member of the Board of Directors for the Association for Financial Counseling and Planning Education (AFCPE), and also currently serves as a Practitioner Consultant with the MFLN Personal Finance team. He regularly tweets on personal finance topics under @jerrybuchko on Twitter.


Michael Gutter

Jerry Buchko


Behavioral Ethics & Personal Finance: A Discussion of Morality, Bias and Framing – Evaluation

Event Materials

Watch the Recording

Post-Test for CEUs

Presentation Slides (SlideShare)

Presentation Slides (PDF)

Excerpt: The Joint Ethics Regulation

Department of Defense Joint Ethics Regulation

AFCPE Code of Ethics

Department of Defense Standards of Conduct

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